Neopets, for Christ’s sake. As if there weren’t enough reasons to hate the scourge on society that is Scientology—a “religion” known as much for its history of torturing members, denying the ill. Apr 20, 2018 Our precious Neopets were using the business model designed by Scientologists and apparently 'the model is less ethical than it appears.' Here's how it affected the world of Neopia. The website was designed under the 'Org Board Method,' which was developed by Scientologists to help them run businesses. Neopets: The Official Magazine was a bi-monthly magazine released the same month but it was replaced in 2008 by Beckett Plushie Pals, which featured Neopets news as well as other companies' products such as Webkinz. In 2005, Neopets expanded to film and video game deals. Doug Dohring is the founder, former CEO, and current Executive Chairman of Age of Learning, Inc., the edtech company that created and runs ABCmouse.com Early Learning Academy, ReadingIQ, and Adventure Academy. He is also the founder and former CEO of Neopets, Inc.
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Neopets Scientologists
Doug Dohring is the founder, former CEO, and current Executive Chairman of Age of Learning, Inc., the edtech company that created and runs ABCmouse.com Early Learning Academy, ReadingIQ, and Adventure Academy.[1][2][3] He is also the founder and former CEO of Neopets, Inc.
The Dohring Company[edit]
Dohring founded market research firm The Dohring Company in 1986, where he served as Chairman and CEO.[4] Customers for the company's market research services included retail chains including Baskin-Robbins and House of Fabrics, and entertainment firms including Capitol Records, as well as automotive, financial services, and health care companies.[5] Automotive surveys comprised up to 80% of the firm's business in 1995. At that time, the company was ranked 55th on the Advertising Age list of the nation's largest market research firms. It was 92nd on the Los Angeles Business Journal 's 1995 list of fastest growing private companies in Los Angeles County.[6]
Neopets[edit]
Dohring founded Neopets, Inc. after being introduced to the Neopets.com site by a mutual friend upon its December, 1999 launch by two British college students, Adam Powell and Donna Williams. According to BusinessWeek, Dohring bought the site immediately thereafter, with the goal of making it “a safe haven for kids.”[7] In April, 2000, he brought in his first advertising partners for a concept that he trademarked as immersive advertising.[8][9]
These were which read any and used it to generate stats for the player character. Neopets handheld games. By comparison, most handheld games of the time cost over $30, and required a separately sold system (an additional $50 or more) to play it on. While older gamers tended to find Tiger handheld games one-dimensional and boring, for kids aged five to twelve years old, their simple and easy-to-learn mechanics were more appealing than other video games of the time, which were often frustratingly difficult and dauntingly complex for younger children.In the fall of 1994, Tiger introduced a specialized line of their handheld LCD games, called Tiger Barcodzz. The simplistic, addictive gameplay of the games.
According to a Harvard Business School case study, Neopets, Inc. had reached profitability four months after launching operations, 'largely due to the fact that it spends nothing for customer acquisition, relying strictly on word-of-mouth,' and as of July 2001, the site was ranked #4 in 'stickiness'.[10]
Two years after its creation, in December 2001, Neopets had attracted more than 20 million accounts, more than 80% of them under the age of 17. While the ' tech bubble' was bursting and large percentages of new websites were folding, Neopets was signing up 50,000 new accounts per day, with members spending an average of four hours or more per month on the site. CNET cited Neopets as “one of the top three gaming sites on the Web, according to Jupiter Media Metrix”.[11]
Advertising Age listed Dohring and Neopets in their 2001 “Roster of Marketing 100s”, noting that in July 2001 the site was ranked the “stickiest” at-home web site by Nielsen/Net Ratings.[12]
You can free the fairies in the jars by launching free fairies of the same color to form matches of three or more. You can use the right mouse button to cycle between three different fairies.Making matches causes special coins called Dubloons to fall, and if you’re quick you can scoop them up. However, instead of controlling a launcher that spins around, you move left and right across the bottom of the screen and launch the fairies directly upwards – this is where the Breakout influence comes in. Neopets zed codestone. In between levels you can use the Dubloons to purchase petpets that serve as the game’s power-ups.
Dohring sold the Neopets site to Viacom's MTV Network in June 2005 for $160 million.[13] At the time, approximately 140 million Neopets had been created, and Neopets ranked among the top 10 stickiest Web sites, with advertising making up about 60% of the company's revenues and a line of plush toys sold through Target Corporation and other stores.[14][15]
Age of Learning, Inc. and ABCmouse.com[edit]
After the sale of Neopets to Viacom in 2005, Dohring founded Age of Learning, Inc., in 2007, and launched the ABCmouse.com Early Learning Academy, website in 2010. The Wall Street Journal reported that ABCmouse was “designed to teach basic reading, math, science and other subjects to children between the ages of two and six.”[16] At Age of Learning, Dohring assembled an education advisory board that collaborates on the design of the ABCmouse curriculum and includes Kimberly Oliver Burnim, National Teacher of the Year in 2006,[17] and Kevin O’Donnell, creator of PBS series, “Liberty’s Kids”.[18] Unlike Neopets, which relied on advertising, ABCmouse.com charges a subscription of $9.95 per month or $79.95 per year, and is free to individual teachers, libraries, Head Start programs, and other community organizations.[19] Research has shown ABCmouse “helped to accelerate students’ learning gains in literacy and mathematics skills on multiple assessments.”[20]
In 2016, Age of Learning launched ABCmouse for Schools, a solution aimed at school districts and groups rather than families or individual teachers. ABCmouse for Schools includes student management, professional development, curriculum alignment, and progress reporting tools in addition to the core ABCmouse curriculum.[21][22]
Age of Learning, a privately held company, was reported to have reached a $1 billion valuation based on $150 million in funding from Iconiq Capital in May 2016.[23][24]
In January 2017, Age of Learning expanded the ABCmouse curriculum through 2nd grade.[25]
In November 2018, the company launched a digital library and literacy platform, called ReadingIQ, which offers thousands of books for children ages 2 through 12. ReadingIQ is available to families at a monthly or annual fee and is free for teachers.[26][27]
Age of Learning launched another online learning platform called Adventure Academy in May of 2019.[3] Adventure Academy is an educational MMO for elementary and middle school children.[28][29]
In September 2019, the company appointed former Disney executive Paul Candland as CEO with Dohring being named the Executive Chairman.[30]
Other business ventures[edit]
Dohring was also a principal shareholder in Speedyclick.com circa 1999-2001, which according to a December 2005 Wired Magazine article, 'he later sold for $50 million.'[7] The $50 million deal included $3 million in cash and $47 million in ShopNow stock,[31] (later renamed as 'Network Commerce',[32] and deemed worthless in 2001).[32]
Personal life[edit]
A California native, Dohring is the youngest son of a car dealer and a homemaker. He and his wife Laurie, both Scientologists, have been married since 1979. They have five children including two sets of identical twins and actor Jason Dohring, best known for his roles in the series Veronica Mars and Moonlight.[6][7]
References[edit]
- ^'ABCmouse.com Will Teach Your 2-to-6-Year-Old Their ABCs (And 'Thank You' & 'Please!')'. Hollywood Life. November 16, 2010.
- ^'ABCmouse Launches New Reading App'Tech & Learning. Retrieved 2019-07-12.
- ^ ab'Adventure Academy Is An Educational MMO Teachers And Students Will Love'GameInformer. Retrieved 2019-07-12.
- ^'Company Overview of The Dohring Company, Inc.'Bloomberg. Retrieved 2019-07-12.
- ^'THE DOHRING COMPANY INC | Company Profile from Hoovers'. Hoovers.com. Hoovers - A D&B Company.
- ^ abBlack box approach to market research - The Dohring CoArchived 2007-10-16 at the Wayback Machine, Los Angeles Business Journal, Dec. 25, 1995
- ^ abcThe Neopets Addiction, WIRED, December 2005
- ^Weingarten, Marc (February 21, 2002). 'As Children Adopt Pets, A Game Adopts Them'. The New York Times. Retrieved May 1, 2010.
- ^Hoechsmann, Michael. Media Literacies: A Critical Introduction. Wiley.
- ^'NeoPets, Inc.' Harvard Business School. Retrieved 2019-07-12.
- ^Who let the NeoPets out? | CNET News.com
- ^Advertising Age
- ^Flint, Joe (June 20, 2005). 'Viacom to Acquire Web Company Neopets'. Wall Street Journal. Dow Jones & Company, Inc. Retrieved October 9, 2014.
- ^'Viacom's MTV buys Neopets for $160m'. The Boston Globe. June 21, 2005.
- ^(June 20, 2005) 'Viacom to Acquire Web Company Neopets'The Wall Street Journal.
- ^'From Neopets to Teachers' Pets'. The Wall Street Journal. November 15, 2010.
- ^'Kimberly Oliver Burnim'. Huffington Post.
- ^'Liberty's Kids'. IMDB.com. Amazon.com. Retrieved October 9, 2014.
- ^'From Mouse to Unicorn: Age of Learning Raises $150M at $1B Valuation, Eyes Expansion Into Schools'EdSurge. Retrieved 2019-07-19.
- ^'Improving Outcomes for At-Risk Prekindergarten and Kindergarten Students with a Digital Learning Resource'Journal of Applied Research on Children. Retrieved 2019-07-19.
- ^'ABCmouse launches school-centered platform for K-2'. eSchool News. 2016-07-11. Retrieved 2017-01-12.
- ^'Age of Learning Debuts Elementary School Resources -- THE Journal'. THE Journal. Retrieved 2017-01-12.
- ^Lunden, Ingrid. 'Age of Learning, a quiet giant in education apps, raised $150M at a $1B valuation from Iconiq'. TechCrunch. Retrieved 2017-01-12.
- ^'From Mouse to Unicorn: Age of Learning Raises $150M at $1B Valuation, Eyes Expansion Into Schools (EdSurge News)'. EdSurge. Retrieved 2017-01-12.
- ^'ABCmouse.com Early Learning Academy Adds 2nd Grade Curriculum, Expanding the Leading Educational Resource for 3rd-Grade Readiness'. Retrieved 2017-01-12.
- ^'Age of Learning launches digital library for under-12s'Kidscreen. Retrieved 2019-07-12.
- ^'ABCmouse Launches New Reading App'Tech & Learning. Retrieved 2019-07-12.
- ^'Adventure Academy Enrolls Children Into Learning Fun'MMO RPG. Retrieved 2019-07-12.
- ^'Adventure Academy is an ‘educational massively multiplayer online game’ launching May 1'Massively Overpowered. Retrieved 2019-07-12.
- ^[https://venturebeat.com/2019/09/03/age-of-learning-appoints-former-disney-exec-paul-candland-as-ceo/ 'Age of Learning appoints former Disney exec Paul Candland as CEO' Venture Beat. Retrieved 2019-09-10.
- ^'ShopNow buys SpeedyClick for $50M'. Puget Sound Business Journal. American City Business Journals. 1999-11-11. Retrieved October 9, 2014.
- ^ abBroberg, Brad (September 30, 2001). 'Companies claim there's life after delisting'.
External links[edit]
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Doug_Dohring&oldid=917025834'
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Neopets, a virtual pets website popular in the early aughts, employed business practices connected to the Church of Scientology, according to a recent report.
The Outline revealed in a Wednesday report that former Neopets’s CEO and investor Doug Dohring was a Scientologist who used the so-called Org Board method. Scientology creator L. Ron Hubbard designed this trademark business model for his followers.
To fully educate yourself on Org Board, you need to complete introductory workshops so information about how it works exactly isn’t completely available. However, the Outline broke down the business model by describing its seven divisions. There are the “Communications, Dissemination (sales/marketing), Treasury, Production, Qualifications (quality control), Public (public relations), and, most important to the system, Executive.”
While this doesn’t seem that odd considering most businesses have hierarchy structures in place, Patricia Illingworth, a professor at Northeastern University and a Senior Fellow at the Kennedy School of Government’s Carr Center for Human Rights at Harvard, told the publication that “the model is less ethical than it appears.”
Illingworth noted that a department in the communications division, the department of inspections and reports, essentially spied on other employees and shared “pertinent” information with executives.
“The [department of inspections and] report’s section on ethics is really about a very primitive sense of justice, an eye for an eye, getting back at people who have in some sense harmed the organization,” Illingworth told The Outline.
“If someone in or outside the organization has done something that undercuts the mission of the organization, which is basically making money, then the organization, in the name of ethics, is advised to retaliate against the person in order to ensure that they don’t do it,” she said.
She went on to say that the entire business model was “morally problematic,” adding that “the idea that an organization should fire employees for having views that are different from those of the organization is morally disconcerting even when we don’t share the views, or we are adamantly against them.”
Like Illingworth, Neopet’s founders were against associating the company with Scientology. Co-creator Donna Williams said in a Reddit AMA in 2014 that the company “hired this lady who wanted to bring Scientology onto the site.” Williams said she, alongside co-creator Adam Powell, “fought that as hard as we could and they got rid of her.”
“At one time there was some talk about putting Scientology education on the site, but we killed that idea pretty sharpish,” she wrote. “Adam [Powell] and I made sure that it never made its way onto anything site related. Religion and politics were two big no-nos for us as far as site content went.”
Williams also said she and the other founders suspected the connection about six months after the new staff started working there. She then Googled the employees and discovered that “were all Scientologists.”
“When we realized it was a bit of a shock,” she said. “Somewhat awkward moment when you realize you started the biggest entertainment site visited by millions of children and teens, but the upper management you just signed the company over to are part of some weird religion that is banned in some countries.”
Neopets’ business model has since changed, as the company was sold to Viacom in 2005. The Outline said that representatives for Viacom and former employees with Neopets did not reply to their requests for comment.
Many on social media were in total shock about the news that the children’s website site has such an unlikely background:
genuinely devastating news https://t.co/5bO3opBbLz
— libby watson (@libbycwatson) April 18, 2018
Apparently NEOPETS WAS RUN BY SCIENTOLOGISTS. I have been BAMBOOZLED. BETRAYED. pic.twitter.com/8JULoA4oUn
— wifi gypsy (@wifi_gypsy) April 18, 2018
And with that, my childhood is ruined. https://t.co/nBilckRXvy
— Lily Herman (@lkherman) April 18, 2018
Are we…are we all Scientologists now? https://t.co/n8KrDc8yUP
— Charlotte Dow (@charlotteatepie) April 18, 2018
WHAT???
is this a joke? is this real? aaaaaaahahah
is this a joke? is this real? aaaaaaahahah
oh my god neopets was built as a fucking scientology cult recruitment site I’M DYING LAUGHING BUT ACTUALLY EXTREMELY CONCERNED https://t.co/Qyx9Hby08q
— jessica ? (@my2k) April 18, 2018
This is some insane galaxy brain shit https://t.co/iVaMj40ovv
— Joshua Topolsky (@joshuatopolsky) April 18, 2018
nothing online can be good or pure https://t.co/OpF2Lf6Vak
— Polly Mosendz (@polly) April 18, 2018
The current date and time is:23rd day of Running, Y22 - 7:56:40 am NST The month of Sleeping. Jan 3rd - Aisha Day. Hissi day neopets. Jan 6th - Gnorbu Shearing Day.
Doug Dohring and his wife, Laurie, gave the Church of Scientology a $20 million donation just last year. After he sold Neopets to Viacom in 2005, he founded Age of Learning, Inc., and launched ABCMouse.com Early Learning Academy, which is “designed to teach basic reading, math, science and other subjects to children between the ages of two and six,” according to The Wall Street Journal.
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